Friday, October 8, 2010

KGC Directional Signage


Dentsu Utama Sdn. Bhd. with Kinrara Golf Club (Driving Range)







BRIEF

Kinrara Golf Club is the only 18-hole golf course within the heart of Puchong. However, there has been a problem with the current signage. It’s too small. So much so there are drivers who miss the left exit to Kinrara Golf Club (KGC). The objective of this advertising is to divert traffic to Kinrara Golf Club with an extremely low budget.


IDEA

Using the lamp post as the golf club to point traffic towards the right direction.


EXECUTION

We constructed a life-size glove on hand to the lamp post, leaving the lamp post to look like a golf club.





AGENCY Dentsu Utama Sdn. Bhd.

CLIENT Kinrara Golf Club


CREATIVE DIRECTOR Mohamed Hisham Sahudin

ART DIRECTOR Yap Sean Poh

PRODUCTION MANAGER Ong Beng Kiat


PHOTOGRAPHY & DIGITAL IMAGING

Muhamad Azlan Zahari

Khairul Azahar Zainal Abidin

Sahrulazhar Tukimin


ACCOUNT EXECUTIVE Adiah Suhaimi




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