BRIEF
To send out well- wishes to clients and partners during Chinese New Year.
IDEA
Think Positive.
EXECUTION
A container of Chinese fortune sticks normally used by the Chinese as a fortune telling method is produced for the company’s corporate greeting. Only this time, the sticks carry messages which turns negative situations around when viewed in a positive light. This is also in line with the company’s credo - If atfirst the attitude is wrong, then there’s no chance of doing anything right.
AGENCY Dentsu Utama Sdn. Bhd.
CLIENT Asia Advertising Award
CREATIVE DIRECTOR Mohamed Hisham Sahudin
ART DIRECTOR Yap Sean Poh
STUDIO MANAGER FL Wong
PHOTOGRAPHY & DIGITAL IMAGING
Muhamad Azlan Zahari
Khairul Azahar Zainal Abidin
Sahrulazhar Tukimin
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