Black & Decker : Part I

CREATIVE ADVERTISEMENTS

1. Waterjet Pressure

THE IDEA | Waterjet pressure used to remove the paint on the walls, cleaning mildew on the walls and washing cars. For this ad, I have used the main function of this product which is to remove paint on the walls.The Ideas was implemented with the image tearing and the texture of bricks laid in the back of the advertisements. This implementation is to give impact to the viewer about the use of the product.

2. Hammer

THE IDEA | The function of hammer is to knock the nails into a surface such like wall and wood. This advertisement shows directly the function of a hammer by placing real nails into the ad. This is for viewers to experience themselves the function of the product in a direct way.

3. Handsaw

THE IDEA | Everyone noticed that what is the function of handsaw. This advertisement shows directly the function of a handsaw by making the ad into two pieces. This is for viewers to experience themselves the function of the product in a direct way.

DIRECTOR Andrialis Abdul Rahman

PHOTOGRAPHY & GRAPHIC Muhamad Azlan Zahari

CREDITS Black & Decker, UiTM, FSSR, PhotoFSSR